ComPost
ComPost is an award-winning circular economy platform that turns recycling into a collective achievement. First-place winner at a Google for Startups hackathon, the system uses gamified incentives and real-time data to bridge the gap between sustainability goals and urban behavior. It provides a scalable solution for municipalities, built to address the lack of recycling infrastructure in the Palestinian territories.
The Research and Value-Action Gap We Found
85% of consumers globally claim to have "very" or "moderately" sustainable intentions. (Sustainability Sector Index)
Only 20% of that same group consistently take active steps to recycle or reduce waste in their daily routines.
The Friction Point: 67% of users cited "inconvenience" and "lack of clear instructions" as the primary reasons they do not recycle (EPA Research).
85% of consumers globally claim to have "very" or "moderately" sustainable intentions. (Sustainability Sector Index)
Only 20% of that same group consistently take active steps to recycle or reduce waste in their daily routines.
The Friction Point: 67% of users cited "inconvenience" and "lack of clear instructions" as the primary reasons they do not recycle (EPA Research).
The Pitch
Role: Product Lead & Strategic Designer
Product Leadership | Financial Architecture | Behavioral Research | Product Design (UI/UX)
The Solution
ComPost replaces bureaucratic friction with a community-driven ecosystem. The platform provides a real-time, crowdsourced map that identifies recycling infrastructure and disposal methods instantly. By integrating a gamified reward loop, users earn points for recycling and verifying bin data, which are redeemable at local eco-friendly businesses. This creates a circular economy that incentivizes sustainable habits while providing municipalities and brands with the high-fidelity data required to optimize urban waste management.
The Financial Model
I moved beyond the end-user to identify every player in the ecosystem. I realized that while the user provides the action, the Municipalities and Big Brands hold the financial incentive to pay for the resulting data and tax savings.
I deliberately designed the platform with multiple inflows (B2B data sales and B2G service fees) to ensure the product wasn't reliant on a single source of income.
My goal was to make sure no one was "losing." I focused on creating a loop where a user getting a coffee coupon directly translated to foot traffic for a local shop and a data point for a global brand.
The Story Behind Compost
ComPost originated in my first-year Entrepreneurship 101 course and evolved into a high-fidelity MVP during a Google for Startups hackathon hosted by Tech2Peace. Leading a multidisciplinary team through a 48-hour sprint, I pivoted the academic concept into a scalable product by prioritizing a "win-win" financial model. This strategic focus on market viability and user engagement ultimately secured us first place in the competition.
ComPost was born out of a necessity to solve a systemic infrastructure failure. In the Palestinian territories, the critical lack of formal recycling systems forces residents to rely on informal, fragmented methods that are often invisible to the public and to policy-makers.
The vision for ComPost was to use technology to bridge this gap: creating a digital infrastructure where a physical one is missing. By mapping existing informal bins and empowering the community to track their own waste streams, we turned an environmental crisis into a community-led movement.
The Vision
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Some Buzzwords
UX research | Product design | Service design | AI | UI UX | Sustainability | Google for Startups | Tech2Peace | Hackathon | Recycling | Compost | Palestine | Climate change | Equity